Marketing Analysis– Prepare a marketing analysis of comparable properties sold in your immediate area in the past 3-6 months, along with current competitive properties on the market. Once this is done, discuss and determine what price is the best to get your property sold.
Net Proceeds for Seller– Review the numbers of the sale once a sales price is agreed upon. Determine what, you the seller, will net after its all said and done. Examples of normal seller costs are: realtor fees, attorney fees to prepare deed, title search and closing fee, property taxes for your portion of ownership for the current year and possibly any repairs needed. There may be more but usually these are the main costs associated with the sale.
Putting the house on the market-Once the seller is ready, the marketing begins! A huge tool in selling your home is the MLS (Multiple Listing Service) that is provided only by listing with a real estate agent that is a member of the local Board of Realtors. Over a 1000 local realtors will have access to your property. The MLS will also syndicate you listing all over the internet to sites like Zillow, Trulia, Realtor.com, and many others. Other tools I use to sell your home will be a for sale sign, local advertising, open houses, and Social Media posting of your house on sites like Facebook, Youtube, Craigslist, and others. You will also have a Visual Tour of your home with real life motion of pictures and that show a broader view of your home to buyers. Visual Tour will also syndicate your listing on many real estate websites so you have them most internet exposure as possible.
Showings, Feedback and Continuous Communication-Once you list your house that is just the start of the constant communication. My company offers a showing service with Centralized Showing Service (CSS) or Showings.com. They will help coordinate showings and email agents a feedback survey for critical feedback. This is very important to see what adjustments we need to make to the house, price, or appearance of the house.
Negotiating an offer-It would be nice if buyers would just offer full price and make it easy, but that rarely happens. When an offer is made, we will sit down and discuss the terms and determine a counter offer if needed. An agent that has good negotiating skills will help you get the most for you out of this process and fight for your interests.
Contract to Closing– Yeah, you have signed a contract! This is where it is important to have someone walk you through the steps to get to closing and done. From coordinating repairs and appraisal, setting up a termite letter, communicating with the closing attorney, and getting constant updates on the status of the buyer’s final loan approval, these are just a few steps to be done to make sure the house closes and finalized.